True Value Solar has entered an exciting new partnership with Essendon Football Club as the club’s joint major partner.
The new joint major partnership will see the True Value Solar logo displayed on front of the club’s jumper during away games and the back of the club’s jumper during home games. Essendon’s new partner Kia, will be displayed on the alternate side of the jumper.
Club CEO Ian Robson said the new alignment offered significant brand benefits for both the Essendon Football Club and True Value Solar in a partnership that will commence with immediate effect and span over three years.
“True Value Solar is one of the largest solar power retailers in Australia and we are delighted to partner with an emerging Australian brand that is committed to providing the best customer service experience in renewable energy,” Mr Robson said.
“Essendon has previously shown a strong commitment to promoting green initiatives for businesses and homes through water and energy reduction projects at Windy Hill. We are delighted to partner with an environmentally conscious organisation such as True Value Solar who shares our aspiration to respond to the challenges of our ever challenging and changing climate”
True Value Solars CEO Suren Chandrajit said he was pleased to be able to align with one of the most successful clubs in the AFL.
“Both True Value Solar and Essendon Football Club have new, energetic teams with bold aspirations in the coming years,” Mr Chandrajit said.
We are looking forward to a successful relationship with the Essendon Football Club and wish the Bombers all the best for the 2011 season.