November 18, 2013: Essendon Football Club is powering change for a sustainable future, announcing its new training and administration facility at Melbourne Airport will be a green building, known as the True Value Solar Centre.
Essendon chairman Paul Little unveiled the new naming rights partnership at the official opening of the True Value Solar Centre this evening.
Little said the new partnership with True Value Solar was an exciting and meaningful initiative for the club.
“We are thrilled to announce our new training and administration facility will be known as the True Value Solar Centre,” Little said.
“Importantly, this partnership is far more than just a naming rights sponsorship – it’s an initiative that will provide a sustainable facility for the future.”
“True Value Solar will use solar energy to power a significant portion of the facility, turning the True Value Solar Centre into a more efficient and effective building from an environmental perspective.”
True Value Solar Group General Manager Leon Siebel said the new partnership was a great opportunity for both organisations.
“We have maintained our association with Essendon at a major level partnership and this is the next exciting stage in our enduring relationship with the Bombers,” Siebel said. “The naming of The True Value Solar Centre aligns the visions of both Essendon Football Club and True Value Solar – it’s about powering change,”
He added: “We look forward to announcing further details about this exciting project over the coming weeks including a very interesting association with Essendon coach, Mark ‘Bomber’ Thompson.”
True Value Solar had been a co-major partner of the club since 2011.